ups marketing plan - 2272 Words

----------------------------------Aug 2, 2005 UPS Marketing Plan ----------------------------------Advanced Marketing Management Marketing plan for United Parcel Service Mission Statement: End-to-end global supply chain provider. Executive Summary: The company analysis shows that UPS is actually positioned as a domestic (U.S.) ground shipping company, instead of being the primary coordinator of the flow of goods, information and funds throughout the entire supply chain on an internati onal basis, as UPS perceives themselves. UPS is the follower in the overnight (e xpress) deliveries segment. Therefore the marketing plan recommends gaining mark et share in that segment by withdrawing market share from FedEx, which is the ma†¦show more content†¦The primary customers are companies (B2B-Business), which have to ship goods in the US, which the delivery is not very urgent. The major customers are manufact urers which ship directly to retailers and B2C e-commerce companies which sell t heir products directly to households. PriceWaterhouseCoopers predicts online sal es to households will rise from $32 billion last year to $95 billion in 2003. Ad ditionally, it expects delivery charges on these sales to rise from $2 billion t o $8.7 billion over the same period. Defining the US Air Express market as Domestic Overnight and Domestic Deferred, the sales for the total market is estimated to be $34 billion. The major custo mers are B2B customers who need to ship goods and letters on a fast or/and inter national base. But also private households, which have to send urgent letters or parcels. Year to date through August 3, 2001, the SP Air Freight Index fell 2. 5%, versus a 7.2% decline in the SP 1500. A significant slowdown in domestic ai r cargo volumes can be observed. In addition, the overall transportation market is very sensitive to the economy, because if there is no consumer demand, goods do not need to be shipped. 1.2 Product situation The ground shipping product line, 65% of domestic revenue, experienced merely a 0.9% increase in volume growth/per day in comparison with last year . Having an average daily volume of 10,945,000 units in the U.S., UPS s ground deliv-eries pro ductShow MoreRelatedUps Marketing Plan3115 Words   |  13 PagesUPS | How can UPS improve on their customer service to remain the leader in package delivery | | | | UPS Right before you make a purchase online, what are your last thoughts? How much is this going to cost? Do I really need to purchase this? How much is the shipping? Will the individual like this gift? If you are like me, you are very particular about who will deliver the packages to your doorstep or business. I want my package to be delivered in one piece on time. 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